Livestock goes under the virtual hammer in Ireland’s first online auction

   30 Jul 2014

‘’, a catalyst for the online buying and selling of livestock to debut at Tullamore Agricultural Show, Ireland’s first online livestock auction platform will see their first online auction come to a close at the upcoming Tullamore agricultural show on Sunday 10th August.

This unique online auction process is a first for Ireland and offers a clear and transparent system, allowing bidders to purchase livestock from the comfort of their own home. It also offers ease of sale for sellers, saving the extra transport of livestock to traditional animal marts. With this online auction, livestock can be collected or delivered directly to the buyer.

Two beef cattle that will be of particular interest during the online auction race will start trading with a reserve price of €1 each. Bidding will close on these animals, worth in excess of €1000 each, at 3pm on the day of the Tullamore Show and spectators can visit the stand to see the process in action and watch the ‘virtual hammer’ fall.

Commenting about the launch of the online auction offering, Brendan Hannigan, Founder of said; “With the digital revolution, farmers across Ireland are embracing new methods in every aspect of agriculture.

“Farmers are becoming more comfortable with the online buying space and I believe that will act as the catalyst for the online buying and selling of livestock across the country.

“We are hugely excited to be introducing this new online auction to Ireland with an innovative and effective method of sale for farmers at home and abroad.”

Brendan, a native of Tullamore who has lived in the UK for the last 20 years, set up this year in the UK and to date €500,000 worth of livestock has been bought and sold through the platform. There was a clear opportunity to bring this to the Irish market and make it just as successful.

He explains; “Ireland is an agricultural country and there are huge growth opportunities in the beef sector in particular. In 2013 the value of beef exports was just under €2.1billion*.

“What we offer is a secure payment system where both sellers and buyers can be safe in the knowledge that all transactions go through a guaranteed online payment platform. Bidders are required to pre-fund their account in advance of the auction process which safeguards all transactions.”